FCE14: The Art of Motivating Your Patients to Say “Yes”

Tuesday, Sept. 12
10:15 - 11:45 a.m.

Jason C. Stoner

Program Track: Practice Development and ManagementAM2017-SNP.gif
Moderator: Jeanne M. Salcetti
Speaker: Jason C. Stoner
1.5 CE

Case acceptance remains the most important, and sometimes the most elusive, aspect of periodontal practice today. Even the busiest practices can be the least successful and least productive in today’s environment. High referral numbers are no replacement for case acceptance, and can even work against it. Every aspect of the workings of the practice, from overhead to profit management, stems directly from case acceptance. No patients to treat, no practice. Case acceptance is one of the three most critical determinants of practice success, and will be the focus of the lecture. A carefully choreographed series of events must be executed precisely in order to optimize case acceptance for any periodontal office. This course will explore fundamental tools that can ensure excellent case acceptance and will examine how exceptional case acceptance provides a rewarding environment for all and can create balance in even the busiest of periodontal practices.

Educational Objectives:
• Demonstrate that true case acceptance is a carefully choreographed, coordinated, and controlled team effort.
• Examine the basis for case acceptance and how it is absolutely the most critical factor in practice success.
• Incorporate the best tools to significantly increase case acceptance.

The AAP is an ADA CERP® recognized education provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP. The AAP cautions participants for this CE activity about the potential risks of using limited knowledge when incorporating new techniques and procedures in their practice.